Key Takeaways
- Zacks looks at stocks with a “Buy” or “Strong Buy” rating, ranked by potential upside at current share prices.
- Several Small and Mid-Cap companies are trading at prices as much as 50% or more below target stock prices.
- Stocks analysts say are trading at a discount include Oportun Financial and Catalyst Pharmaceuticals.
When looking for stocks to buy, new investors often choose names they know – but there are far more potentially profitable stocks out there beyond Meta, NVIDIA, Google or other “Magnificent Seven” stocks.
Professional and institutional investors know better, looking beyond the headlines to search for stocks that are ripe to buy, no matter the company’s size, industry or renown.
The Zacks Rank uses four factors related to earnings estimates to classify stocks into five groups, ranging from "Strong Buy" to "Strong Sell.” The list below includes some of the latest stocks given a “Buy” or “Strong Buy” rating, according to Zacks Equity Research, ranked by the largest projected “upside” value of the stock based on current price versus the average target price by industry analysts.
Methodology
The Zacks Rank is a proprietary stock-rating model that uses trends in earnings estimate revisions and earnings-per-share (EPS) surprises to classify stocks into five groups: #1 (Strong Buy), #2 (Buy), #3 (Hold), #4 (Sell) and #5 (Strong Sell). The Zacks Rank is calculated through four primary factors related to earnings estimates: analysts' consensus on earnings estimate revisions, the magnitude of revision change, the upside potential and estimate surprise (or the degree in which earnings per share deviated from the previous quarter).
Zacks builds the data from 3,000 analysts at over 150 different brokerage firms. The average yearly gain for Zacks Rank #1 (Strong Buy) stocks is +23.62% per year from January, 1988, through June 2, 2025.
Average target price is based on average short-term price targets offered by analysts who cover the respective companies. For this list, only companies in the top 50% of industries that have average daily trading volumes of 100,000 shares or more and at least five analysts covering the stock were considered. All information is current as of market close, July 22, 2025.
Common Questions of New Investors
Where to Buy Stocks
To invest in stocks, you must open a brokerage account, fund the account and purchase stocks through your selected brokerage. Investors may also purchase stocks through a financial advisor or an automated robo advisor. Some publicly traded companies also offer a direct stock purchase plan, where you can purchase shares directly from the company.
Alternative Ways to Invest in Stocks
You can also invest in stock funds, such as mutual funds, index funds and exchange-traded funds, where the fund managers select the pool of stocks that follow an investing strategy. These funds may broadly cover an entire index, such as the S&P 500, or specific types of stocks, such as industries like technology and energy companies, company size such as small cap companies, or location like international companies.
How to Start Investing in Stocks Today
It’s easy to start investing by opening an online brokerage account. Opening a standard brokerage account takes about 20 minutes and you’ll need to have some personal information ready, such as your social security number and your bank details to fund your account.
You’ll need to decide whether to open a taxable account (most common), a tax-deferred retirement account such as a traditional IRA or a tax-free retirement account such as a Roth IRA, which is funded with after-tax dollars, but qualified withdrawals are tax-free. A margin account allows for borrowing to purchase stocks and is best for experienced traders.
Set goals before you begin investing – determine how much you can afford to invest and your tolerance for risk.
What to Look for When You Buy Stocks?
The goal in all equities investment is to buy low and sell high, growing your wealth over time. Researching the companies to invest in is key – what kind of product or service do they offer? How do they compare with competitors? How fast are they growing? Does the stock pay regular dividends to shareholders? Does the stock help diversify your portfolio by giving you exposure to a market segment you currently don’t hold?
Understanding fundamental analysis can help determine whether the stock has the potential for growth at its current purchase price. Factors that can help determine that include earnings per share (EPS), price-to-earnings ratio and PE growth. Technical analysis is used looking at statistical patterns to potentially predict future price moves. Some investors may look for a growth and income strategy, looking for stocks with solid revenues that pay good dividends, or a value strategy, looking if a current stock price is below what their revenue, EPS and other factors suggest.
Analysts also often look for the momentum of a stock by looking at moving averages of a stock's closing price over a 50-day, 100-day or 12-month trailing time period to determine signals whether to buy or sell a stock.
View the Zacks #1 Rank List
Buy 
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