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Ulta Beauty Falls 4.9% as Investors Appear to Reassess Recent Earnings and Valuation

Ulta Beauty (ULTA) is down 4.9% today. Here is some analysis on what might have caused this price movement.

Analysis: There does not appear to be a single new company-specific filing or press release tied to today’s drop, so the move may reflect continued caution after the company’s early-June earnings report and a string of recent analyst price-target reductions. This could be because investors are focusing less on Ulta’s solid top-line growth and more on margin sensitivity, consumer demand risks, and how much future investment may be needed to sustain momentum.

Details:

  • Ulta’s first-quarter fiscal 2026 results showed net sales rising 11.1% to $3.2 billion, comparable sales increasing 5.3%, and diluted earnings per share climbing 15.5% to $7.74.
  • The company raised its fiscal 2026 diluted EPS outlook to $28.36 to $28.80 while leaving its net sales growth and comparable sales growth outlook unchanged.
  • Recent analyst updates in June included lower price targets from firms that kept constructive ratings, suggesting a more cautious view on upside even after strong quarterly results.
  • Ulta’s quarterly materials also showed higher SG&A expenses tied in part to the Space NK acquisition and strategic investments, which may be keeping investors alert to profit-margin pressure.
  • Sources:

    Ulta Beauty Investor Relations, SEC, Investing.com

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $ULTA Insider Trading Activity

    ULTA Insider Trades

    $ULTA insiders have traded $ULTA stock on the open market 2 times in the past 6 months. Of those trades, 0 have been purchases and 2 have been sales.

    Here’s a breakdown of recent trading of $ULTA stock by insiders over the last 6 months:

    • GEORGE R JR MRKONIC has made 0 purchases and 2 sales selling 835 shares for an estimated $426,005.

    To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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    $ULTA Hedge Fund Activity

    We have seen 507 institutional investors add shares of $ULTA stock to their portfolio, and 592 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

    $ULTA Congressional Stock Trading

    Members of Congress have traded $ULTA stock 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.

    Here’s a breakdown of recent trading of $ULTA stock by members of Congress over the last 6 months:

    To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.

    $ULTA Analyst Ratings

    Wall Street analysts have issued reports on $ULTA in the last several months. We have seen 3 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

    Here are some recent analyst ratings:

    • TD Cowen issued a "Buy" rating on 01/21/2026
    • Morgan Stanley issued a "Overweight" rating on 01/15/2026
    • UBS issued a "Buy" rating on 01/07/2026

    To track analyst ratings and price targets for $ULTA, check out Quiver Quantitative's $ULTA forecast page.

    $ULTA Price Targets

    Multiple analysts have issued price targets for $ULTA recently. We have seen 21 analysts offer price targets for $ULTA in the last 6 months, with a median target of $650.0.

    Here are some recent targets:

    • Oliver Chen from TD Cowen set a target price of $600.0 on 06/09/2026
    • Steven Zaccone from Citigroup set a target price of $560.0 on 06/04/2026
    • Susan Anderson from Canaccord Genuity set a target price of $731.0 on 06/03/2026
    • Ike Boruchow from Wells Fargo set a target price of $450.0 on 06/03/2026
    • Mark Altschwager from Baird set a target price of $700.0 on 06/03/2026
    • Adrienne Yih from Barclays set a target price of $647.0 on 06/03/2026
    • Michael Baker from DA Davidson set a target price of $585.0 on 06/03/2026

    This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

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