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iQIYI Appoints Ying Tian as Chief Financial Officer

iQIYI appoints Mr. Ying Tian as CFO, succeeding Ms. Ying Zeng, who resumes Senior VP role.

Quiver AI Summary

iQIYI, Inc., a major online entertainment video service provider in China, announced the appointment of Mr. Ying Tian as its new Chief Financial Officer, effective immediately. He succeeds Ms. Ying Zeng, who will return to her previous role as Senior Vice President of Finance. Dr. Yu Gong, the CEO, expressed confidence in Mr. Tian's ability to drive business performance and operational excellence, highlighting his previous experience at Baidu AI Cloud Group and Huawei Technologies. Mr. Tian holds a master's degree in project management and a bachelor's in structural engineering, along with a Certified Management Accountant credential. iQIYI aims to leverage its technology and content to maintain growth in the online entertainment sector.

Potential Positives

  • The appointment of Mr. Ying Tian as Chief Financial Officer is a positive move, as he brings a solid track record in driving business performance and operational excellence, which is essential for iQIYI's growth.
  • The transition from Ms. Ying Zeng as Interim CFO to a Senior Vice President role shows a structured management approach and continuity within the finance leadership, indicating stability in the company's financial strategies.
  • Mr. Tian’s previous experience at Baidu AI Cloud Group and Huawei Technologies provides iQIYI with valuable expertise in finance and business management from leading technology firms, which may enhance their competitive advantage in the online entertainment sector.

Potential Negatives

  • Changing the CFO may indicate instability within the management team, which could raise concerns among investors about the company's governance and operational continuity.
  • The announcement does not provide any details on the reasons for the CFO change, leaving uncertainty about the circumstances that led to Ms. Ying Zeng's departure from the interim role.
  • With Mr. Tian's recent roles at Baidu, his transition into this new role might raise questions about potential conflicts of interest and the competitive landscape in the industry.

FAQ

What is the new appointment announced by iQIYI?

iQIYI has appointed Mr. Ying Tian as Chief Financial Officer, effective July 2, 2026.

Who is replacing the Interim Chief Financial Officer at iQIYI?

Ms. Ying Zeng will step down as Interim CFO and return to her role as Senior Vice President of Finance.

What prior experience does Ying Tian bring to iQIYI?

Ying Tian has previously served as CFO for Baidu AI Cloud Group and Baidu Intelligent Driving Group.

What educational background does Ying Tian have?

Ying Tian holds a master’s degree in project management and a bachelor’s degree in structural engineering from Wuhan University of Technology.

How does iQIYI differentiate itself in the online entertainment industry?

iQIYI stands out by utilizing advanced AI, big data analytics, and proprietary technologies to deliver innovative entertainment content.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.


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Full Release

BEIJING, July 02, 2026 (GLOBE NEWSWIRE) -- iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”), a leading provider of online entertainment video services in China, today announced the appointment of Mr. Ying Tian as Chief Financial Officer of the Company, effective today. Concurrently, Ms. Ying Zeng will step down from her position as Interim Chief Financial Officer and resume the role of Senior Vice President of Finance.

“We are pleased to have Mr. Ying Tian join our management team. He brings solid track record in driving business ???performance??? and ???operational excellence. We look forward to working with him and are confident that his expertise will contribute to iQIYI’s next phase of growth. We would also like to thank Ms. Ying Zeng for her dedicated contributions,” said Dr. Yu Gong, Director and Chief Executive Officer of the Company.

Prior to joining iQIYI, Mr. Ying Tian served as the chief financial officer and head of finance of Baidu AI Cloud Group from July 2023 to June 2026 and the chief financial officer and head of finance of Baidu Intelligent Driving Group from October 2022 to July 2023. Prior to that, Mr. Tian served at Huawei Technologies in a number of finance and business management roles, including chief financial officer of Huawei Enterprise Business Group China, regional chief financial officer and finance expert in Shanghai, and delivery, service and regional management roles in Huawei Latin America. From December 2025 to June 2026, Mr. Tian served as a non-executive director and a member of the audit committee of Kunlunxin Technology Co., Ltd. Mr. Tian received a master’s degree in project management and a bachelor’s degree in structural engineering from the Wuhan University of Technology. He obtained the Certified Management Accountant (CMA) credential in 2025.

About iQIYI, Inc.

iQIYI, Inc. is a leading provider of online entertainment video services in China. It combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. It produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. iQIYI distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Over time, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, talent agency, experience business, etc.

For more information, please contact:

Investor Relations
iQIYI, Inc.
ir@qiyi.com


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