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Is ULTA showing upside potential? Directional Movement Crossover Bullish shows up after rising 2.73%

Ulta Beauty, Inc. (ULTA) Technical Analysis, Stock Scans & Trading Signals · Jul 16, 2026, 20:03 ET
On Thursday, July 16th, ULTA moved up 2.73% while volume shrunk to 0.7× the usual levels. Directional Movement Crossover Bullish — typically a warning sign for traders — developed during the session. Key support levels exist at 469.18, 459.49 & 453.21, with resistance at 485.15, 491.43 & 501.12.

Current SwingTradeBot Technical Rating of ULTA: D

Don’t miss other key signals ULTA triggered—view them now on SwingTradeBot.com.

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Ulta Beauty Inc. (ULTA)