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CarGurus Adds Enhanced Price Transparency Features to Help Shoppers Understand Total Vehicle Costs

CarGurus enhances price transparency features, helping shoppers understand total vehicle costs and fostering dealer trust.

Quiver AI Summary

CarGurus has announced new features aimed at enhancing price transparency for car shoppers, aligning with their commitment to trust and transparency in the automotive market. Starting in July 2026, these updates include revamped Deal Ratings for used car listings that now require dealers to disclose any mandatory fees beyond tax, title, and registration, which helps shoppers better understand the total cost of a vehicle. Listings without fee disclosures will receive a “No Rating” and rank lower in search results. New badges and filters will indicate whether dealer fees have been disclosed, making it easier for shoppers to compare prices and providing dealers an opportunity to build trust by presenting clear pricing information. CEO Jason Trevisan emphasized that these changes are designed to bridge the gap between online and in-dealership experiences, empowering consumers and fostering informed buying decisions.

Potential Positives

  • CarGurus is enhancing price transparency features, allowing shoppers to better understand a vehicle's total cost, which aligns with growing consumer demand for clearer upfront pricing.
  • The introduction of updated Deal Ratings and improved dealership listing filters increases consumer confidence and trust in the pricing of used vehicles.
  • By implementing these features, CarGurus is reinforcing its leadership position as the most visited automotive shopping site in the U.S., helping to set a new standard in the auto industry for transparency.
  • The enhancements are expected to improve the buying experience for consumers and facilitate more informed transactions, benefiting both shoppers and dealers alike.

Potential Negatives

  • The new "No Rating" for listings without dealer fee information could lead to potential dissatisfaction among users who expect comprehensive price evaluations, which may impact site traffic and user engagement.
  • The need for disclosures about fees suggests that there may have been previous transparency issues, which could undermine consumer trust in the platform despite the new features.
  • By signaling that listings without fee transparency are less favorable, CarGurus may inadvertently alienate some dealers who cannot or choose not to disclose such fees, affecting partnerships and overall inventory quality.

FAQ

What new features has CarGurus introduced for price transparency?

CarGurus has enhanced its price transparency features, including updated Deal Ratings, improved badging, and filters for dealer-disclosed fees.

How do the updated Deal Ratings work?

Deal Ratings are now available only on used listings where dealers disclose any mandatory fees, providing shoppers with clearer price evaluations.

What is the purpose of the "Price includes fees" badge?

This badge indicates that dealer fees have been disclosed, helping shoppers easily understand the total price of a vehicle.

How does CarGurus improve the car shopping experience?

By providing transparency in dealer fees, CarGurus helps consumers compare prices more effectively and arrive at dealerships more informed.

Where can shoppers explore the new features?

Shoppers can explore the new dealer fee filters, badging, and price analysis features at CarGurus.com.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.


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$CARG Insider Trading Activity

CARG Insider Trades

$CARG insiders have traded $CARG stock on the open market 15 times in the past 6 months. Of those trades, 1 have been purchases and 14 have been sales.

Here’s a breakdown of recent trading of $CARG stock by insiders over the last 6 months:

  • STEPHEN KAUFER purchased 30,766 shares for an estimated $1,000,033
  • JAVIER ZAMORA (General Counsel and Secretary) has made 0 purchases and 6 sales selling 18,669 shares for an estimated $601,419.
  • MATTHEW TODD QUINN (Chief Technology Officer) has made 0 purchases and 2 sales selling 8,165 shares for an estimated $277,381.
  • JENNIFER LADD HANSON (Chief People Officer) has made 0 purchases and 4 sales selling 6,132 shares for an estimated $213,950.
  • DAFNA SARNOFF (Chief Marketing Officer) sold 5,445 shares for an estimated $179,902
  • ISMAIL ELSHAREEF (Chief Product Officer) sold 1,645 shares for an estimated $52,985

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$CARG Revenue

CARG Quarterly Revenue

$CARG had revenues of $243.6M in Q1 2026. This is an increase of 8.17% from the same period in the prior year.

You can track CARG financials on Quiver Quantitative's CARG stock page.

You can access data on CARG stock through the Quiver Quantitative API.

$CARG Hedge Fund Activity

We have seen 154 institutional investors add shares of $CARG stock to their portfolio, and 174 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

$CARG Analyst Ratings

Wall Street analysts have issued reports on $CARG in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

  • Needham issued a "Buy" rating on 05/08/2026
  • BTIG issued a "Buy" rating on 02/20/2026

To track analyst ratings and price targets for $CARG, check out Quiver Quantitative's $CARG forecast page.

$CARG Price Targets

Multiple analysts have issued price targets for $CARG recently. We have seen 9 analysts offer price targets for $CARG in the last 6 months, with a median target of $37.0.

Here are some recent targets:

  • Dmitriy Pozdnyakov from Freedom Broker set a target price of $40.0 on 06/12/2026
  • John Babcock from Barclays set a target price of $35.0 on 05/28/2026
  • Brad Erickson from RBC Capital set a target price of $35.0 on 05/11/2026
  • Chris Pierce from Needham set a target price of $43.0 on 05/08/2026
  • Rajat Gupta from JP Morgan set a target price of $38.0 on 05/08/2026
  • Kunal Madhukar from UBS set a target price of $37.0 on 05/08/2026
  • Jed Kelly from Oppenheimer set a target price of $38.0 on 02/24/2026

Full Release

Building on its industry-leading commitment to trust and transparency, CarGurus is making it easier for shoppers to understand a car's total price while helping dealers build trust

BOSTON, July 20, 2026 (GLOBE NEWSWIRE) -- CarGurus , the No. 1 most visited automotive shopping site in the U.S. 1 , today announced enhanced price transparency features that give shoppers a better understanding of a vehicle's total price, and help dealers build trust earlier in the buying journey as expectations for clearer upfront pricing in automotive continue to rise. Updated Deal Ratings on used car inventory and improved badging and filters for listings with dealer-disclosed fees give shoppers more confidence in a car’s cost before visiting a dealership.

Starting this month, CarGurus’ Deal Ratings, trusted by tens of millions of shoppers each month to help evaluate vehicle prices, are available only on used listings where dealers disclose any mandatory fees charged outside of tax, title, and registration. Listings without fee information will receive a “No Rating” price analysis and will move lower in search results. As the No. 1 most visited site in the U.S. 1 , with the largest inventory and dealer base 2 , CarGurus’ leadership is helping move the industry toward a new standard of transparency.

CarGurus shoppers can easily understand upfront if dealer fees have been disclosed with new “Price includes fees” badges and filters that exclude listings missing fee details. When dealer fee information isn’t available, listing badges also flag that additional fees may apply.

“These updates reinforce the work CarGurus has led for decades to provide the most trustworthy car shopping experience that benefits consumers and dealers,” said Jason Trevisan, CEO of CarGurus. “Our enhancements address head-on one of the biggest pain points between the online and in-dealership experience: knowing whether the list price reflects the vehicle's total cost. The result is a better experience for both parties as shoppers can search and compare with a clearer picture of a vehicle’s price, and dealers can earn business from buyers who show up more informed and ready to act.”

Shoppers can explore the new dealer fee filters, badging, and price analysis features now at CarGurus.com .



About CarGurus, Inc.

CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S. 1 with the largest selection of inventory and network of dealers. 2 CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.

CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K. 3 , and Autolist, a U.S.- based online marketplace.

To learn more about CarGurus, visit www.cargurus.com .

1 Similarweb: Traffic and Engagement Report (Cars.com, Autotrader.com , TrueCar.com , CARFAX.com
Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)), Q1 2026, U.S.
2 Largest car shopping platform defined as most inventory and largest dealer network. Compared to Autotrader.com , Cars.com, TrueCar.com , and CARFAX (Joreca as of December 31, 2025).
3 Similarweb: Traffic Insights, Q1 2026, U.K.

CarGurus ® and Autolist ® are each a registered trademark of CarGurus, Inc., and PistonHeads ® is a registered trademark of CarGurus Ireland Limited in the U.K. and the European Union. All other product names, trademarks, and registered trademarks are property of their respective owners.

© 2026 CarGurus, Inc., All Rights Reserved.

Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com

Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
investors@cargurus.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/f6389909-b24f-4b42-82ea-ae469c83f3a5

https://www.globenewswire.com/NewsRoom/AttachmentNg/37bce39a-a838-41ae-bc68-cf89efddbb15


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