Banglalink's digital entertainment platform recorded 2 billion live watch minutes and 20 million monthly active users during the 39-day tournament, as premium sports streaming reaches new heights in Bangladesh
Dubai and Dhaka, July 27, 2026
– VEON Ltd. (Nasdaq: VEON), a global digital operator, today announced that Toffee, the digital entertainment platform of its Bangladesh operator Banglalink, has concluded its live coverage of the FIFA World Cup 2026, delivering the country's largest paid digital streaming experience for football fans.
During the 39-day tournament, Toffee delivered the FIFA World Cup 2026 to fans across Bangladesh, generating 200 million views and 2 billion live watch minutes. The platform recorded 20 million Monthly Active Users (MAU), while FIFA live channels drew 6.6 million unique viewers, each watching an average of 300 minutes (5 hours).
“The FIFA World Cup 2026 on Toffee demonstrates how digital operators can transform connectivity into meaningful digital experiences that bring millions of people together,”
said Kaan Terzio??lu, VEON Group CEO
. “The strong adoption of premium sports streaming reflects the rapid evolution of Bangladesh's digital ecosystem. We remain committed to investing in digital infrastructure, platforms, and services that enrich people's lives while creating sustainable value for our customers, partners, and shareholders.”
Toffee's infrastructure handled a peak concurrency of 1.5 million viewers, delivering a seamless viewing experience through the tournament's biggest knockout matches and the grand finale.
The Final was the tournament's highest-engagement match, recording 180 million watch minutes, 1.5 million unique viewers, and more than 8 million views on Toffee. Notably, 23% of viewers watched on connected TVs, underscoring Toffee's growing role as a shared, living-room entertainment platform.
“The FIFA World Cup 2026 has been a defining milestone for Toffee, reflecting the dedication of our teams and the trust our customers place in us,”
said Johan Buse, CEO of Banglalink
. “The strong response from both users and advertisers reinforces Toffee's position as Bangladesh's leading digital entertainment platform and encourages us to continue delivering digital experiences that customers choose and trust.”
The tournament also proved to be one of Bangladesh's largest digital advertising opportunities. More than 25 brands partnered with Toffee, with roughly 80% of inventory sold before kick-off — a sign of strong advertiser demand. Premium ad placements delivered billions of impressions, reinforcing Toffee's position as a leading digital advertising platform in Bangladesh.
About VEON
VEON is a digital operator that provides connectivity and digital services to over 150 million connectivity and more than 228 million digital users. Operating across five countries that are home to more than 6% of the world's population, VEON is transforming lives through technology-driven services that empower individuals and drive economic growth. VEON is listed on NASDAQ. For more information, visit: https://www.veon.com.
About Banglalink
Banglalink is one of the leading digital communications service providers in Bangladesh, working to unlock new opportunities for its customers as they navigate the digital world. Driven by the vision of transforming lives through technology, Banglalink also strives to transform into a future-ready service provider capable of catering to the demands of the new digital era. It is a subsidiary of VEON Ltd - a Nasdaq listed connectivity provider headquartered in Dubai. For more information, visit: www.banglalink.net
About Toffee
Toffee is an operator-agnostic digital streaming platform launched by Banglalink in 2019. Toffee provides a superior viewing experience with its simple navigation and is available to everyone in Bangladesh. Toffee is app and web-based, available for Android smartphones, Android TVs, and iOS devices. With the highest number of national and international live television channels, Toffee regularly broadcasts global sporting events LIVE and also offers a large collection of video-on-demand and user-generated content for its viewers. For more information visit: https://toffeelive.com.
Forward-Looking Statements
This release contains “forward-looking statements,” as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended, including in relation to VEON's digital operator strategy.
Contact Information
VEON media contact
pr@veon.com
View the Zacks #1 Rank List
VEON’s Banglalink Reports 2 Billion Live Watch Minutes and 20 Million MAUs on Toffee During FIFA World Cup 2026
Toffee recorded 2 billion watch minutes and 20 million users during FIFA World Cup 2026, enhancing digital streaming in Bangladesh.
Quiver AI Summary
Banglalink's digital entertainment platform, Toffee, achieved significant milestones during the FIFA World Cup 2026, recording 2 billion live watch minutes and 20 million monthly active users over the tournament's 39 days. The platform delivered the largest paid streaming experience for football fans in Bangladesh, generating 200 million views with FIFA live channels attracting 6.6 million unique viewers. Toffee's infrastructure supported peak concurrency of 1.5 million viewers, with the final match seeing the highest engagement, totaling 180 million watch minutes. The event also presented a major advertising opportunity, with over 25 brands partnering with Toffee, highlighting its growing prominence in digital advertising. VEON's Group CEO, Kaan Terzio??lu, emphasized the importance of investing in digital infrastructure to enhance user experiences, while Banglalink’s CEO, Johan Buse, noted the strong response from users and advertisers, reinforcing Toffee’s leading position in the market.
Potential Positives
Potential Negatives
FAQ
What were the key statistics from Toffee's FIFA World Cup 2026 coverage?
Toffee recorded 2 billion live watch minutes, 200 million views, and 20 million monthly active users during the tournament.
How did Toffee perform during the FIFA World Cup?
Toffee achieved a peak concurrency of 1.5 million viewers during crucial matches, showcasing its robust streaming capabilities.
What was the average viewing time for unique viewers on Toffee?
Each unique viewer on Toffee watched an average of 300 minutes, equivalent to 5 hours, during the tournament.
How many brands partnered with Toffee for advertising during the tournament?
More than 25 brands partnered with Toffee, with around 80% of ad inventory sold before the tournament kickoff.
What devices are compatible with the Toffee streaming platform?
Toffee is available on Android smartphones, Android TVs, and iOS devices, providing flexibility for viewers.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$VEON Hedge Fund Activity
We have seen 42 institutional investors add shares of $VEON stock to their portfolio, and 49 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$VEON Price Targets
Multiple analysts have issued price targets for $VEON recently. We have seen 2 analysts offer price targets for $VEON in the last 6 months, with a median target of $72.0.
Here are some recent targets:
Full Release
Banglalink's digital entertainment platform recorded 2 billion live watch minutes and 20 million monthly active users during the 39-day tournament, as premium sports streaming reaches new heights in Bangladesh
Dubai and Dhaka, July 27, 2026 – VEON Ltd. (Nasdaq: VEON), a global digital operator, today announced that Toffee, the digital entertainment platform of its Bangladesh operator Banglalink, has concluded its live coverage of the FIFA World Cup 2026, delivering the country's largest paid digital streaming experience for football fans.
During the 39-day tournament, Toffee delivered the FIFA World Cup 2026 to fans across Bangladesh, generating 200 million views and 2 billion live watch minutes. The platform recorded 20 million Monthly Active Users (MAU), while FIFA live channels drew 6.6 million unique viewers, each watching an average of 300 minutes (5 hours).
“The FIFA World Cup 2026 on Toffee demonstrates how digital operators can transform connectivity into meaningful digital experiences that bring millions of people together,” said Kaan Terzio??lu, VEON Group CEO . “The strong adoption of premium sports streaming reflects the rapid evolution of Bangladesh's digital ecosystem. We remain committed to investing in digital infrastructure, platforms, and services that enrich people's lives while creating sustainable value for our customers, partners, and shareholders.”
Toffee's infrastructure handled a peak concurrency of 1.5 million viewers, delivering a seamless viewing experience through the tournament's biggest knockout matches and the grand finale.
The Final was the tournament's highest-engagement match, recording 180 million watch minutes, 1.5 million unique viewers, and more than 8 million views on Toffee. Notably, 23% of viewers watched on connected TVs, underscoring Toffee's growing role as a shared, living-room entertainment platform.
“The FIFA World Cup 2026 has been a defining milestone for Toffee, reflecting the dedication of our teams and the trust our customers place in us,” said Johan Buse, CEO of Banglalink . “The strong response from both users and advertisers reinforces Toffee's position as Bangladesh's leading digital entertainment platform and encourages us to continue delivering digital experiences that customers choose and trust.”
The tournament also proved to be one of Bangladesh's largest digital advertising opportunities. More than 25 brands partnered with Toffee, with roughly 80% of inventory sold before kick-off — a sign of strong advertiser demand. Premium ad placements delivered billions of impressions, reinforcing Toffee's position as a leading digital advertising platform in Bangladesh.
About VEON
VEON is a digital operator that provides connectivity and digital services to over 150 million connectivity and more than 228 million digital users. Operating across five countries that are home to more than 6% of the world's population, VEON is transforming lives through technology-driven services that empower individuals and drive economic growth. VEON is listed on NASDAQ. For more information, visit: https://www.veon.com.
About Banglalink
Banglalink is one of the leading digital communications service providers in Bangladesh, working to unlock new opportunities for its customers as they navigate the digital world. Driven by the vision of transforming lives through technology, Banglalink also strives to transform into a future-ready service provider capable of catering to the demands of the new digital era. It is a subsidiary of VEON Ltd - a Nasdaq listed connectivity provider headquartered in Dubai. For more information, visit: www.banglalink.net
About Toffee
Toffee is an operator-agnostic digital streaming platform launched by Banglalink in 2019. Toffee provides a superior viewing experience with its simple navigation and is available to everyone in Bangladesh. Toffee is app and web-based, available for Android smartphones, Android TVs, and iOS devices. With the highest number of national and international live television channels, Toffee regularly broadcasts global sporting events LIVE and also offers a large collection of video-on-demand and user-generated content for its viewers. For more information visit: https://toffeelive.com.
Forward-Looking Statements
This release contains “forward-looking statements,” as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended, including in relation to VEON's digital operator strategy.
Contact Information
VEON media contact
pr@veon.com
Read full article here »