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Cricut Unveils AutoPress 2, Its Most Powerful and Affordable Automatic Heat Press Yet

Cricut introduces AutoPress™ 2, a versatile, affordable heat press with customizable features and seamless connectivity for makers.

Quiver AI Summary

Cricut, Inc. has launched the Cricut AutoPress™ 2, a powerful and user-friendly heat press aimed at craft enthusiasts. The new model, sized at 15 in x 15 in, boasts advanced features like customizable presets, guided support, and hands-free pressing, ensuring consistent, high-quality results for various heat transfer projects. It includes the largest heat plate offered by Cricut, which allows users to handle bigger projects with ease. The AutoPress 2 is priced at $349, significantly lower than its predecessor's price of $999, making the technology more accessible. It integrates with Cricut's ecosystem for a seamless design-to-project experience and will be available on Amazon for the first 90 days starting in July 2026, followed by wider availability in November.

Potential Positives

  • Cricut announced the launch of Cricut AutoPress™ 2, an innovative heat press designed to enhance user experience with advanced features like hands-free pressing and customizable settings.
  • The new AutoPress 2 is priced significantly lower at $349 USD compared to its predecessor's $999 USD, making the technology more accessible to a broader audience.
  • The introduction of a larger heat plate and adjustable pressure settings increases versatility, allowing users to work on larger projects and a variety of materials.
  • Enhanced integration with the Cricut ecosystem and Bluetooth connectivity offers users a seamless, guided workflow from design to final product, improving overall efficiency for makers and small businesses.

Potential Negatives

  • The significant price drop from the original Cricut AutoPress to the new model may suggest that the company was struggling with demand for the higher-priced model.
  • The exclusive availability on Amazon for the first 90 days may limit visibility and accessibility for customers who prefer shopping on other platforms or directly from the Cricut website.
  • Dependence on specific software and device compatibility for optimal performance may alienate potential customers who do not have the required technology.

FAQ

What is the Cricut AutoPress 2?

The Cricut AutoPress 2 is an automatic heat press designed for consistent, high-quality heat transfer projects with enhanced ease and control.

What is the price of Cricut AutoPress 2?

The starting price for the Cricut AutoPress 2 is $349 USD, significantly lower than the original model.

When will Cricut AutoPress 2 be available?

Cricut AutoPress 2 will be available starting July 2026, exclusively on Amazon for the first 90 days.

What new features does Cricut AutoPress 2 offer?

It offers hands-free operation, customizable presets, precise temperature control, and a large heat plate for bigger projects.

How does Cricut AutoPress 2 improve the user experience?

Cricut AutoPress 2 enhances user experience through built-in guidance, connectivity to Cricut Design Space, and faster project completion.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.


$CRCT Insider Trading Activity

CRCT Insider Trades

$CRCT insiders have traded $CRCT stock on the open market 13 times in the past 6 months. Of those trades, 2 have been purchases and 11 have been sales.

Here’s a breakdown of recent trading of $CRCT stock by insiders over the last 6 months:

  • ARORA ASHISH (Chief Executive Officer) has made 0 purchases and 10 sales selling 436,791 shares for an estimated $1,864,219.
  • RYAN HARMER (Principal Accounting Officer) sold 17,267 shares for an estimated $71,210
  • JASON MAKLER has made 2 purchases buying 10,001 shares for an estimated $43,390 and 0 sales.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

$CRCT Revenue

CRCT Quarterly Revenue

$CRCT had revenues of $159.5M in Q1 2026. This is a decrease of -1.94% from the same period in the prior year.

You can track CRCT financials on Quiver Quantitative's CRCT stock page.

You can access data on CRCT stock through the Quiver Quantitative API.

$CRCT Hedge Fund Activity

We have seen 73 institutional investors add shares of $CRCT stock to their portfolio, and 78 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

Full Release

A Media Snippet accompanying this announcement is available by clicking on this link.

SOUTH JORDAN, Utah, July 28, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) today announced Cricut AutoPress™ 2 – 15 in x 15 in, the next evolution of its automatic heat press line and their most powerful, easy-to-use heat press yet. The new press is designed to deliver consistent, high-quality results with greater ease and control.

Cricut AutoPress 2 introduces new levels of customization, guided support, and hands-free pressing, making it easier than ever for makers to create professional-quality heat transfer projects at home. The new press also includes the largest heat plate Cricut has ever offered, meaning users can now make larger projects with ease. And, with a starting price of $349 USD, compared with the original Cricut AutoPress starting price of $999 USD, the new model expands access to Cricut's automatic heat press technology at a significantly lower price point.

“Cricut AutoPress 2 is designed to give our community the confidence to get great results every time,” said Ashish Arora, CEO at Cricut. “We’ve combined hands-free pressing, customizable settings, and guided support to create an experience that removes the guesswork from heat pressing so makers can focus on bringing their ideas to life.”

New Features Enable Consistent, High-Quality Results Every Time
Cricut AutoPress 2 features a new adjustable pressure setting of up to 220 lbs, even, edge-to-edge heat distribution, and precise temperature control that can reach up to 410°F. This enables reliable results across a wide range of materials, including advanced heat-transfer applications like DTF, sublimation, and more.

The machine’s Zero Effort™ hands-free operation and automatic pressure application allow makers to complete projects faster and more comfortably, making it ideal for everything from everyday personalization to batch production. With four customizable presets and a large heat plate, it’s great for full-size apparel, hoodies, and blankets, as well as high-volume projects that require consistency and efficiency. The new, full slide-out tray makes loading and unloading materials quick and easy.

Faster, Smarter Workflow with Built-In Guidance
Cricut AutoPress 2 connects seamlessly to the Cricut ecosystem, offering a guided, end-to-end experience that helps users move confidently from design to finished project.

  • Cricut Heat Guide integration provides precise time and temperature recommendations with step-by-step instructions
  • Bluetooth® connectivity enables control through the Cricut Design Space® mobile app*
  • Customizable presets allow users to save frequently used settings for faster repeat projects

With its combination of automation and control, Cricut AutoPress 2 helps users produce more in less time. Whether creating personalized gifts, outfitting a team, or running a small business, makers can confidently complete multiple projects with consistent, professional-quality results.

Pricing and Availability
Cricut AutoPress 2 – 15 x 15 will be available beginning July 2026 in the U.S., starting at $349 USD, available exclusively in Amazon’s online store for the first 90 days. Beginning November 4, 2026, Cricut AutoPress 2 – 15 x 15 will be available on cricut.com and other online retailers.

Find more information about Cricut AutoPress 2 on the Cricut Blog .

About Cricut
Cricut, Inc. is a creative technology platform that helps people lead creative lives. Through its connected ecosystem of machines, design software, materials, tools, and accessories, Cricut enables users to design and make personalized projects for everyday life, gifting, celebrations, home, school, small business, and more. Cricut Design Space is the software experience that powers Cricut’s ecosystem of products and services.

*Optional integrated pressing experience requires compatible mobile device with Bluetooth® and high-speed internet connection with Cricut Design Space® mobile app installed. System requirements may change. For details and updates on compatibility with all devices, browsers, and operating systems, see cricut.com/systemrequirements .

Press Contact
Cricut PR
pr@cricut.com


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