NASHVILLE, Tenn., Aug. 03, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced an expanded retail partnership with a major national retail partner that will broaden placement of Holley’s leading performance brands across the partner’s store and distribution network beginning in the third quarter of 2026.
Through the expanded partnership, the retail partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner's stores and online. The update is expected to support meaningful incremental annual business opportunities across a broad national retail footprint.
The rollout will feature a range of products from Holley’s iconic portfolio of high-affinity consumer brands, including offerings from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The updated assortment is designed to align with
evolving consumer demand
and support the partner’s continued focus on growing the performance automotive parts category.
“This expanded national retail placement reflects the strength of our brand portfolio and the continued execution of our omnichannel growth strategy,” said John Nelligan, Senior Vice President of B2B Sales at Holley Performance Brands. “By increasing in-store visibility and forward-deploying inventory across our partner’s network, we are making it easier for enthusiasts to access trusted performance solutions while deepening our relationship with a strategic retail customer.”
In addition to expanded shelf presence in stores, the new placement will be supported by broader inventory deployment through the partner’s hub and distribution center network, enhancing same-day product availability across channels and enabling faster access to complementary performance parts.
The partnership marks another step in Holley Performance Brands’ strategy to grow with key national retail customers, strengthen its presence in brick-and-mortar retail and expand availability for enthusiasts through an integrated omnichannel model.
For more Holley company news, click
here
.
Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to continue to drive growth with this and other national retail customers, execute on its omnichannel growth strategy, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 16, 2026 and in any subsequent filings with the SEC.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.
Investor Relations Contacts:
Anthony Rozmus / Jenna Kozlowski
Solebury Strategic Communications
203-428-3324
holley@soleburystrat.com
Media Relations Contacts:
Nathan Espinosa/Michael Murray
Kahn Media
818-881-5246
Holley@KahnMedia.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/00d4765c-9322-408f-8bcc-0e5c8db993a3
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Holley Performance Brands Expands National Retail Partnership to Broaden Distribution of Performance Products
Holley Performance Brands announces expanded retail partnership for broader access to its high-performance products starting Q3 2026.
Quiver AI Summary
Holley Performance Brands has announced an expanded partnership with a major national retailer that will enhance the availability and visibility of its performance automotive products across the retailer's stores and online platforms starting in the third quarter of 2026. The retailer will refresh its in-store performance layout and increase inventory levels to better meet consumer demand, allowing enthusiasts easier access to Holley’s range of products, which includes brands like MSD, Flowmaster, and DiabloSport. This initiative is part of Holley's strategy to strengthen its presence in brick-and-mortar retail and improve its omnichannel sales approach. Senior Vice President John Nelligan emphasized that this move reflects the strength of Holley’s brand portfolio and the commitment to deepen their relationship with key retail partners.
Potential Positives
Potential Negatives
FAQ
What is Holley Performance Brands' latest announcement?
Holley Performance Brands announced an expanded retail partnership to increase product placement in stores starting Q3 2026.
How will this partnership benefit automotive enthusiasts?
The partnership will enhance access to Holley products and improve same-day availability across the retail partner's distribution network.
Which brands are included in Holley's performance portfolio?
The portfolio includes Holley, MSD, Flowmaster, Baer Brakes, DiabloSport, and Mr. Gasket.
What is the goal of Holley’s omnichannel growth strategy?
The goal is to strengthen retail presence while improving access to performance automotive parts for enthusiasts.
Where can I find more information about Holley Performance Brands?
More information can be found on Holley's official website at holley.com.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$HLLY Revenue
$HLLY had revenues of $147.3M in Q1 2026. This is a decrease of -3.73% from the same period in the prior year.
You can track HLLY financials on Quiver Quantitative's HLLY stock page.
You can access data on HLLY stock through the Quiver Quantitative API.
$HLLY Hedge Fund Activity
We have seen 71 institutional investors add shares of $HLLY stock to their portfolio, and 53 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
$HLLY Price Targets
Multiple analysts have issued price targets for $HLLY recently. We have seen 4 analysts offer price targets for $HLLY in the last 6 months, with a median target of $4.5.
Here are some recent targets:
Full Release
NASHVILLE, Tenn., Aug. 03, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced an expanded retail partnership with a major national retail partner that will broaden placement of Holley’s leading performance brands across the partner’s store and distribution network beginning in the third quarter of 2026.
Through the expanded partnership, the retail partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner's stores and online. The update is expected to support meaningful incremental annual business opportunities across a broad national retail footprint.
The rollout will feature a range of products from Holley’s iconic portfolio of high-affinity consumer brands, including offerings from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The updated assortment is designed to align with evolving consumer demand and support the partner’s continued focus on growing the performance automotive parts category.
“This expanded national retail placement reflects the strength of our brand portfolio and the continued execution of our omnichannel growth strategy,” said John Nelligan, Senior Vice President of B2B Sales at Holley Performance Brands. “By increasing in-store visibility and forward-deploying inventory across our partner’s network, we are making it easier for enthusiasts to access trusted performance solutions while deepening our relationship with a strategic retail customer.”
In addition to expanded shelf presence in stores, the new placement will be supported by broader inventory deployment through the partner’s hub and distribution center network, enhancing same-day product availability across channels and enabling faster access to complementary performance parts.
The partnership marks another step in Holley Performance Brands’ strategy to grow with key national retail customers, strengthen its presence in brick-and-mortar retail and expand availability for enthusiasts through an integrated omnichannel model.
For more Holley company news, click here .
Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to continue to drive growth with this and other national retail customers, execute on its omnichannel growth strategy, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 16, 2026 and in any subsequent filings with the SEC.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.
Investor Relations Contacts:
Anthony Rozmus / Jenna Kozlowski
Solebury Strategic Communications
203-428-3324
holley@soleburystrat.com
Media Relations Contacts:
Nathan Espinosa/Michael Murray
Kahn Media
818-881-5246
Holley@KahnMedia.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/00d4765c-9322-408f-8bcc-0e5c8db993a3
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