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Ulta Beauty Slides as Investors Weigh Target Partnership Wind-Down and Wait for Q2 Results

Ulta Beauty (ULTA) is down 3.5% today. Here is some analysis on what might have caused this price movement.

Analysis: A clear same-day company-specific catalyst is not obvious, so this looks at least partly like a sentiment-driven pullback. This could be because investors are focusing on the near-term end of Ulta Beauty at Target, while also turning cautious ahead of Ulta Beauty’s next earnings report later this month.

Details:

  • Ulta Beauty’s investor page shows no major new operating update since July 14, when the company disclosed that board member Kelly Garcia would become chief technology officer effective August 31.
  • Ulta Beauty and Target previously said they will not renew their shop-in-shop partnership, with the arrangement scheduled to conclude in August 2026 after expanding to more than 600 Target locations.
  • Target has already outlined a replacement strategy called Target Beauty Studio, signaling that the transition away from the Ulta-branded in-store concept is moving closer to implementation.
  • Ulta Beauty’s investor calendar lists its fiscal second-quarter 2026 earnings call for August 27, which may be encouraging some traders to reduce risk as they wait for fresh sales, margin, and outlook commentary.
  • Sources:

    Ulta Beauty Investor Relations, SEC, Target

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $ULTA Insider Trading Activity

    ULTA Insider Trades

    $ULTA insiders have traded $ULTA stock on the open market 2 times in the past 6 months. Of those trades, 0 have been purchases and 2 have been sales.

    Here’s a breakdown of recent trading of $ULTA stock by insiders over the last 6 months:

    • GEORGE R JR MRKONIC has made 0 purchases and 2 sales selling 835 shares for an estimated $426,005.

    To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

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    $ULTA Hedge Fund Activity

    We have seen 443 institutional investors add shares of $ULTA stock to their portfolio, and 641 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

    $ULTA Congressional Stock Trading

    Members of Congress have traded $ULTA stock 1 times in the past 6 months. Of those trades, 1 have been purchases and 0 have been sales.

    Here’s a breakdown of recent trading of $ULTA stock by members of Congress over the last 6 months:

    To track congressional stock trading, check out Quiver Quantitative's congressional trading dashboard. You can access data on congressional stock trades through the Quiver Quantitative API Congress trades endpoint.

    $ULTA Price Targets

    Multiple analysts have issued price targets for $ULTA recently. We have seen 17 analysts offer price targets for $ULTA in the last 6 months, with a median target of $635.0.

    Here are some recent targets:

    • Oliver Chen from TD Cowen set a target price of $600.0 on 06/09/2026
    • Steven Zaccone from Citigroup set a target price of $560.0 on 06/04/2026
    • Ike Boruchow from Wells Fargo set a target price of $450.0 on 06/03/2026
    • Mark Altschwager from Baird set a target price of $700.0 on 06/03/2026
    • Adrienne Yih from Barclays set a target price of $647.0 on 06/03/2026
    • Michael Baker from DA Davidson set a target price of $585.0 on 06/03/2026
    • Anna Andreeva from Piper Sandler set a target price of $600.0 on 06/03/2026

    This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

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