Back to top

CELH Falls After Analyst Downgrade Extends Pressure on Weak Core-Brand Trends

Celsius Holdings, Inc. (CELH) is down 4.5% today. Here is some analysis on what might have caused this price movement. ([uk.investing.com](https://uk.investing.com/news/stock-market-news/why-is-celsius-stock-sliding-today-93CH-4849833?utm_source=openai))

Analysis: The most likely catalyst is a fresh analyst downgrade on August 27, 2026, which appears to have revived concerns that the recent rebound had gotten ahead of the company’s still-soft fundamentals. Investors also seem to be weighing the company’s weak second-quarter performance in its flagship Celsius brand, where sales and margins came under pressure even as acquired brands helped total revenue growth. ([uk.investing.com](https://uk.investing.com/news/stock-market-news/why-is-celsius-stock-sliding-today-93CH-4849833?utm_source=openai))

Details:

  • Deutsche Bank cut CELH to Hold from Buy on August 27, 2026, while lifting its price target to $35 from $30, signaling a less attractive risk-reward profile near current levels. ([uk.investing.com](https://uk.investing.com/news/stock-market-news/why-is-celsius-stock-sliding-today-93CH-4849833?utm_source=openai))
  • Celsius’ second-quarter filing showed flagship CELSIUS brand revenue fell about 11.7% year over year, hurt by heavier promotions, inventory rebalancing, club-channel softness, and SKU optimization tied to portfolio integration. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1341766/000134176626000047/ex9912q2026.htm))
  • Gross margin slipped to 48.1% from 51.5%, while adjusted diluted EPS fell to $0.36 from $0.47, reinforcing the view that profitability remains under pressure. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1341766/000134176626000047/ex9912q2026.htm))
  • A management reshuffle earlier in August, including the departure of the president and COO, may have added to investor caution as the company works through its multi-brand integration. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1341766/000119312526342430/d135466d8k.htm))

    • Sources:

    SEC, Celsius Holdings Investor Relations, Investing.com, MarketScreener

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $CELH Insider Trading Activity

    CELH Insider Trades

    $CELH insiders have traded $CELH stock on the open market 3 times in the past 6 months. Of those trades, 2 have been purchases and 1 have been sales.

    Here’s a breakdown of recent trading of $CELH stock by insiders over the last 6 months:

    • HAL KRAVITZ purchased 8,400 shares for an estimated $249,732
    • ERIC HANSON (President & COO) purchased 7,500 shares for an estimated $217,800
    • JOYCE RUSSELL sold 2,880 shares for an estimated $147,772

    To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.

    EARLY ACCESS
    Receive CELH Data Alerts
    Real-time alerts on filings, insider trades, and market signals — before everyone else.
    Get Alerts →

    $CELH Hedge Fund Activity

    We have seen 283 institutional investors add shares of $CELH stock to their portfolio, and 417 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    • ALLIANCEBERNSTEIN L.P. removed 11,433,521 shares (-57.8%) from their portfolio in Q2 2026, for an estimated $334,773,494
    • SACHEM HEAD CAPITAL MANAGEMENT LP added 9,090,000 shares (+inf%) to their portfolio in Q2 2026, for an estimated $266,155,200
    • MORGAN STANLEY added 4,815,902 shares (+172.0%) to their portfolio in Q2 2026, for an estimated $141,009,610
    • AQR CAPITAL MANAGEMENT LLC added 3,250,639 shares (+1033.5%) to their portfolio in Q2 2026, for an estimated $95,178,709
    • NORGES BANK added 3,129,768 shares (+101.7%) to their portfolio in Q2 2026, for an estimated $91,639,607
    • MASSACHUSETTS FINANCIAL SERVICES CO /MA/ removed 2,934,339 shares (-95.7%) from their portfolio in Q2 2026, for an estimated $85,917,445
    • BLACKROCK, INC. added 2,470,643 shares (+15.5%) to their portfolio in Q2 2026, for an estimated $72,340,427

    To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.

    $CELH Analyst Ratings

    Wall Street analysts have issued reports on $CELH in the last several months. We have seen 1 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

    Here are some recent analyst ratings:

    • Morgan Stanley issued a "Overweight" rating on 05/08/2026

    To track analyst ratings and price targets for $CELH, check out Quiver Quantitative's $CELH forecast page.

    $CELH Price Targets

    Multiple analysts have issued price targets for $CELH recently. We have seen 11 analysts offer price targets for $CELH in the last 6 months, with a median target of $50.0.

    Here are some recent targets:

    • Gerald Pascarelli from Needham set a target price of $55.0 on 07/09/2026
    • Peter Grom from UBS set a target price of $50.0 on 06/30/2026
    • Sean McGowan from Roth Capital set a target price of $57.0 on 06/25/2026
    • Jonathan Keypour from B of A Securities set a target price of $45.0 on 06/24/2026
    • Eric Serotta from Morgan Stanley set a target price of $48.0 on 06/23/2026
    • Cristian Rios from Bernstein set a target price of $44.0 on 06/12/2026
    • Kevin Grundy from BNP Paribas set a target price of $57.0 on 05/26/2026

    This article is not financial advice. See Quiver Quantitative's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.

    Read full article here »

    In-Depth Zacks Research for the Tickers Above

    Normally $25 each - click below to receive one report FREE:

    Celsius Holdings Inc. (CELH)