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MediaAlpha (MAX)

(Delayed Data from NYSE)

$12.94 USD

12.94
813,311

-0.23 (-1.75%)

Updated Aug 21, 2026 04:00 PM ET

After-Market: $12.90 -0.04 (-0.31%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.80%
2Buy18.13%
3Hold10.19%
4Sell5.73%
5Strong Sell3.17%
S&P50011.53%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

NA Value NA Growth NA Momentum NA VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 40% (147 out of 247)

Industry: Technology Services

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Zacks News

Zacks Equity Research

Has MediaAlpha (MAX) Outpaced Other Business Services Stocks This Year?

by Zacks Equity Research

Here is how MediaAlpha, Inc. (MAX) and Veritone, Inc. (VERI) have performed compared to their sector so far this year.

Arghyadeep Bose headshot

Skillsoft Plummets 69% YTD: Should You Buy the Stock or Hold Back?

by Arghyadeep Bose

SKIL's sharp YTD slide contrasts with rising AI-driven gains, valuation discounts and a cut in the FY26 outlook, raising investor questions.

Zacks Equity Research

Is MediaAlpha (MAX) a Great Value Stock Right Now?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Is Huron Consulting Group (HURN) Stock Outpacing Its Business Services Peers This Year?

by Zacks Equity Research

Here is how Huron Consulting (HURN) and MediaAlpha, Inc. (MAX) have performed compared to their sector so far this year.

Zacks Equity Research

KMT, UHS, and More Are Now Strong Buy Stocks (Dec. 3)

by Zacks Equity Research

KMT, UHS, WT, OII and MAX have been added to the Zacks Rank #1 (Strong Buy) List on Dec.3, 2025.

Zacks Equity Research

MediaAlpha, Inc. (MAX) Just Overtook the 20-Day Moving Average

by Zacks Equity Research

Good things could be on the horizon when a stock surpasses the 20-day simple moving average. How should investors react?

Zacks Equity Research

MediaAlpha, Inc. (MAX) Just Overtook the 50-Day Moving Average

by Zacks Equity Research

When a stock breaks out above the 50-Day simple moving average, good things could be on the horizon. How should investors react?

Zacks Equity Research

Wall Street Analysts Believe MediaAlpha (MAX) Could Rally 34.32%: Here's is How to Trade

by Zacks Equity Research

The mean of analysts' price targets for MediaAlpha (MAX) points to a 34.3% upside in the stock. While this highly sought-after metric has not proven reasonably effective, strong agreement among analysts in raising earnings estimates does indicate an upside in the stock.

Maharathi Basu headshot

Symbotic Set to Report Q4 Earnings: Buy, Sell or Hold the Stock?

by Maharathi Basu

SYM readies fourth-quarter results as backlog strength, soaring shares and valuation concerns shape whether investors should hold or wait for fresh guidance.

Zacks Equity Research

MediaAlpha (MAX) Is Attractively Priced Despite Fast-paced Momentum

by Zacks Equity Research

If you are looking for stocks that have gained strong momentum recently but are still trading at reasonable prices, MediaAlpha (MAX) could be a great choice. It is one of the several stocks that passed through our 'Fast-Paced Momentum at a Bargain' screen.