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ad-tech: Archive

Zacks Equity Research

Zacks Industry Outlook Highlights Omnicom, The Interpublic and Clear Channel Outdoor

Omnicom, Interpublic, and Clear Channel Outdoor shine as digital growth, rising EPS estimates, and strategic moves fuel momentum in advertising.

Zacks Equity Research

3 Advertising & Marketing Stocks to Buy From a Thriving Industry

The Zacks Advertising and Marketing industry's prospects look good on healthy service activities. OMC, IPG and CCO are likely to ride on the digital marketing surge and client-centric strategies.

Zacks Equity Research

Roku's Ad Growth Outpaces OTT Market: Is Revenue Momentum Sustainable?

With ad growth outpacing the OTT market, ROKU leverages DSP ties and The Roku Channel to drive platform gains.

Kevin Cook

Bear of the Day: Baidu (BIDU)

The "Google of China" continues its slow transformation from advertising losses to AI profits

Vaishali Doshi

Can The Trade Desk's CTV Momentum Fend Off Rising Competition?

TTD's CTV momentum, fueled by Kokai adoption and live sports targeting, faces stiff competition from rivals like Magnite and PubMatic.