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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Are Pandora's (P) Strategic Efforts Headed the Right Way?

Pandora Media Inc. (P) has been in trouble for quite some time now.

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    Dow 30 Stock Roundup: American Express Buys InAuth, Visa Inks Deal with Wal-Mart

    The Dow declined over the week even as investors were disappointed by Donald Trump's first news conference in months.

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      Nintendo (NTDOY) Stock Falls On Nintendo Switch Launch Details

      Shares of Nintendo (NTDOY) fell more nearly 6% on Friday--hitting their lowest point of 2017--following the company's announcement of the launch details for its new Nintendo Switch console. The device will hit stores on March 3 for a starting price of $299.

        Zacks Equity Research

        Will Apple-Hollywood Partner to Offer Original Content?

        Apple Inc (AAPL) is planning to collaborate with Hollywood for original television content as per a recent report from The Wall Street Journal.

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          Tech Stock Roundup: AR/VR and Self Driving Cars Dominate CES

          Top news last week was the Consumer Electronics Show, which started on Thursday and ended Sunday.

            Zacks Equity Research

            TiVo Corp. (TIVO) & Netflix Enter into Multiple Agreements

            TiVo Corporation (TIVO) has entered into a series of deals pertaining to products, licensing and intellectual property agreement with Netflix Inc. (NFLX).

              Zacks Equity Research

              Cincinnati Bell to Offer eero WiFi Products at Retail Stores

              Cincinnati Bell (CBB) announced an alliance with eero inc. to offer eero's whole-home Wi-Fi system at eight of its retail stores across Greater Cincinnati.

                Zacks Equity Research

                Amazon Adds 2 More Original Kids Releases to Video Content

                Amazon.com Inc.'s (AMZN) film production division, Amazon Studios has greenlit two original kids' series, The Bug Diaries and Sigmund and the Sea Monsters on its streaming service, Amazon Instant Video.

                  Zacks Equity Research

                  Facebook (FB) Offers Instant Games Feature on Messenger

                  Facebook Inc (FB) has launched a new feature, Instant Games on both Facebook and Messenger platforms.

                    Zacks Equity Research

                    Adobe Compiled Data Reveal Record Cyber Monday Sales

                    Cyber Monday proved to be the biggest online sales day in the U.S. history with record $3.45 billion sales, according to data compiled by Adobe Systems Incorporated's (ADBE) Adobe Digital insights. Sales increased 12.1% year over year.