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Amazon.com (AMZN)

(Real Time Quote from BATS)

$259.25 USD

259.25
15,030,256

-0.86 (-0.33%)

Updated Aug 21, 2026 11:36 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.94%
2Buy18.22%
3Hold10.27%
4Sell5.79%
5Strong Sell3.20%
S&P50011.55%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth D Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (155 out of 247)

Industry: Internet - Commerce

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Zacks Equity Research

Kroger Q3 Earnings Beat Estimates, E-Commerce Sales Jump 17%

by Zacks Equity Research

KR's Q3 results benefit from a 17% e-commerce increase and a strong performance by premium brands.

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UiPath Expands Influence in the Global Automation Ecosystem

by Shuvra Shankar Dey

UiPath's expanding alliances with Microsoft, Amazon and Salesforce boost its global automation reach and help it outperform its industry.

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Mag 7 Beats S&P 500 in Q3: Buy These 3 ETFs to Tap Their Strength

by Aparajita Dutta

ETFs like XLG provide a diversified way to benefit from the Mag 7's Q3 earnings surge and the positive momentum expected going forward.

Zacks Equity Research

3 Reasons Why Growth Investors Shouldn't Overlook Amazon (AMZN)

by Zacks Equity Research

Amazon (AMZN) could produce exceptional returns because of its solid growth attributes.

Zacks Equity Research

Is It Worth Investing in Amazon (AMZN) Based on Wall Street's Bullish Views?

by Zacks Equity Research

Based on the average brokerage recommendation (ABR), Amazon (AMZN) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Zacks Investment Ideas feature highlights: Amazon and Shopify

by Zacks Equity Research

Amazon and Shopify stand out as holiday spending surges to record levels, positioning both e-commerce leaders for a strong season ahead.

Derek Lewis headshot

Busy Holiday Shopping Season: 2 Companies Poised to Benefit

by Derek Lewis

The Black Friday and Cyber Monday shopping frenzy was yet again a hit, helping ease some fears surrounding a weak consumer.

Nilanshi Mukherjee headshot

Should You Buy, Sell, or Hold Rubrik Stock Before Q3 Earnings Release?

by Nilanshi Mukherjee

RBRK's Q3 results are likely to benefit from strong ARR momentum, cloud growth, and rising demand amid increasing competition.

Vasundhara Sawalka headshot

Alibaba vs. Amazon: Which E-Commerce Titan Is the Better Buy Now?

by Vasundhara Sawalka

Amazon's 20% AWS growth & $38 billion OpenAI deal trump Alibaba's 78% profit crash and negative cash flow. AMZN offers superior AI execution. Buy AMZN, avoid BABA.

Zacks Equity Research

Can Oracle's Expanding Cloud Deal With AWS Fuel Long-Term Growth?

by Zacks Equity Research

ORCL's AWS partnership deepens with new KMS integration for Exadata, streamlining encryption management and positioning for multi-cloud growth momentum.