Back to top
more

Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Sheraz Mian headshot

Q2 Earnings Season: All Around Weakness

by Sheraz Mian

The earnings picture emerging from the Q2 earnings season is fairly uninspiring.

    Sheraz Mian headshot

    The Post-Apple Q2 Earnings Scorecard

    by Sheraz Mian

    Beyond Apple's strong growth rates, the picture emerging from the Q2 earning season is one of widespread weakness.

      Sheraz Mian headshot

      Revenue Weakness Not Just a Large-Cap Issue

      by Sheraz Mian

      This issue of weak revenue surprises is as present in the small-cap universe as it is in the large-cap world.

        Sheraz Mian headshot

        Taking Stock of the Q3 Earnings Season

        by Sheraz Mian

        The picture emerging from the Q3 earnings season is no doubt one of all-around weakness

          Sheraz Mian headshot

          Q4 Earnings Season: S&P 500 vs. Russell 2000

          by Sheraz Mian

          The S&P 500 growth weakness was largely expected, but the Russell 2000 weakness has come as a negative surprise.

            Sheraz Mian headshot

            Four Takeaways from the Q4 Earnings Season

            by Sheraz Mian

            Growth is turning out to be even more challenging relative to other recent reporting periods.

              Sheraz Mian headshot

              Low Expectations Helping Q1 Earnings Picture

              by Sheraz Mian

              While growth remains problematic, actual results are turning out to be not as bad as expected.

                Sheraz Mian headshot

                3 Things to Know About Q1 Earnings Season

                by Sheraz Mian

                All of 2016 earnings growth is now expected to come in the second half of the year.

                  Sheraz Mian headshot

                  Q1 Earnings: A Case of Low Expectations

                  by Sheraz Mian

                  Positive surprises are more numerous relative to historical periods.

                    Sheraz Mian headshot

                    What to Expect from the Q1 Earnings Season?

                    by Sheraz Mian

                    The barrage of negative revisions has prompted some to hope that estimate cuts may have gone a bit too far.