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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Stock Market News for December 28, 2016

Benchmarks started the holiday shortened week on a positive note with the Nasdaq hitting a new record high on the back of gains in tech stocks.

    Mark Vickery headshot

    Top Research Reports for December 30, 2016

    Today's Research Daily features new research reports on 16 major stocks, including Dow Chemical (DOW), Alphabet (GOOGL) and AT&T (T).

      Zacks Equity Research

      Nintendo to Launch Super Mario Run's Android Version Soon?

      Nintendo Co., Ltd.'s (NTDOY) Super Mario Run is available on Alphabet's (GOOGL) Playstore for pre-registration.

        Zacks Equity Research

        Apple (AAPL) Continues to Increase its Focus on India

        The Wall Street Journal reported that the incentives "sought" by Apple Inc. (AAPL) to set up manufacturing facilities in India are likely to be reviewed by the Indian government next week.

          Zacks Equity Research

          Apple and Microsoft: Moving Opposite on Share Buybacks?

          Apple's (AAPL) spending on share buyback has decreased sequentially, while Microsoft's (MSFT) has increased in the third quarter of 2016.

            Sejuti Banerjea headshot

            Technology Stock Roundup: Apple, Nokia Fight Over Patents

            Top news last week were patent infringement-related lawsuits between Nokia (NOK) and Apple (AAPL) as well as strong results from Micron (MU).

              Zacks Equity Research

              Amazon Holiday Season Sales Turn Out to be its Best Ever

              Amazon.com, Inc. (AMZN) generated record sales during this year's holiday season, primarily led by its devices strategy.

                Zacks Equity Research

                Is There Hope for FitBit (FIT) Investors in 2017?

                The year 2016 has been disastrous for fitness wearable maker Fitbit Inc (FIT) with its shares down 75.4% on a year-to-date basis.

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                  Nasdaq ETF (QQQ) Hits New 52-Week High

                  This Nasdaq ETF hits new 52-week high. Are more gains in store for this ETF?

                    Zacks Equity Research

                    Amazon (AMZN) Film Division to Premiere Gleason on Dec 29

                    Amazon.com Inc.'s (AMZN) film production division, Amazon Studios has scheduled its original movie, Gleason, to premiere on Dec 29.