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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

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Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Retail Sector in the Spotlight

by Sheraz Mian

The retail environment is difficult, with consumers hesitant to spend their energy savings.

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    Revenue Weakness Dominates Q1 Earnings Season

    by Sheraz Mian

    The Q1 earnings pattern indicates broad-based top-line weakness.

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      An Uninspiring Earnings Picture

      by Sheraz Mian

      It is hard to characterize the ongoing Q2 earnings season as anything but weak.

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        The Post-Apple Q2 Earnings Scorecard

        by Sheraz Mian

        Beyond Apple's strong growth rates, the picture emerging from the Q2 earning season is one of widespread weakness.

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          Q2 Earnings Season: All Around Weakness

          by Sheraz Mian

          The earnings picture emerging from the Q2 earnings season is fairly uninspiring.

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            Previewing the Q3 Earnings Season

            by Sheraz Mian

            We discuss what to expect from this coming earnings season, particularly with reference to some of the key sectors.

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              Taking Stock of the Q3 Earnings Season

              by Sheraz Mian

              The picture emerging from the Q3 earnings season is no doubt one of all-around weakness

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                Revenue Weakness Not Just a Large-Cap Issue

                by Sheraz Mian

                This issue of weak revenue surprises is as present in the small-cap universe as it is in the large-cap world.

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                  Four Takeaways from the Q4 Earnings Season

                  by Sheraz Mian

                  Growth is turning out to be even more challenging relative to other recent reporting periods

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                    The Earnings Recession Continues

                    by Sheraz Mian

                    Earnings growth.