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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Sheraz Mian headshot

Q4 Earnings Season: S&P 500 vs. Russell 2000

by Sheraz Mian

The S&P 500 growth weakness was largely expected, but the Russell 2000 weakness has come as a negative surprise.

    Sheraz Mian headshot

    What Will the Q3 Earnings Season Bring?

    by Sheraz Mian

    The expectation is that the worst is behind us now, with the earnings picture expected to improve in the coming periods.

      Sheraz Mian headshot

      Q2 Earnings: Modest Improvement Continues

      by Sheraz Mian

      Actual Q2 results are turning out to be less bad relative to expectations.

        Sheraz Mian headshot

        Is Earnings Recession Coming to an End?

        by Sheraz Mian

        Many see this earnings season as an inflection point.

          Sheraz Mian headshot

          What to Expect from the Q1 Earnings Season?

          by Sheraz Mian

          The barrage of negative revisions has prompted some to hope that estimate cuts may have gone a bit too far.

            Sheraz Mian headshot

            3 Things to Know About Q1 Earnings Season

            by Sheraz Mian

            All of 2016 earnings growth is now expected to come in the second half of the year.

              Sheraz Mian headshot

              Q1 Earnings: A Case of Low Expectations

              by Sheraz Mian

              Positive surprises are more numerous relative to historical periods.

                Kevin Cook headshot

                Why You Should Buy China Soon

                by Kevin Cook

                The transition to a consumer-driven economy will create fortunes over the next decade.

                  Kevin Cook headshot

                  Does the Monster Nasdaq Surge Make You Bullish or Bearish?

                  by Kevin Cook

                  What looked like a mere flight-to-safety in large cap tech shares may now become the Q4 ¿rally monster¿.

                    Brian Bolan headshot

                    This Week's Aggressive Growth Stock Picks - (AAPL) (SWKS)

                    by Brian Bolan

                    Zacks Aggressive Growth Strategist Brian Bolan takes a look at two plays on the Apple Watch.