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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

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Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Should You Invest in BlackBerry (BBRY) Stock Following Q3?

Shares of BlackBerry (BBRY) have been performing well of late.

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    Earnings Picture Turns Positive

    The earnings picture is steadily improving, which should add to confidence in expectations for the coming periods

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      Will Improved Earnings Growth Push stocks Higher?

      With results from roughly half of the market cap of the S&P 500 index out already on the books, we evaluate the Q4 earnings season.

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        Q4 Earnings Scorecard: S&P 500 vs. Russell 2000

        The earnings season is quite further along for the large-cap index, but roughly half of Russell 2000 members have still to report Q4 results.

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          Q4 Earnings Season: The Apple Effect

          Apple's earnings report changed the big-picture view of the Q4 earnings season in a material way.

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            Revenue Weakness Stands Out in Q4 Earnings Season

            Q4 results so far are painting a mixed picture.

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              Evaluating the Q4 Earnings Season

              Did the Q4 earnings season stabilize towards the end after a rocky start?

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                What to Look for This Earnings Season

                Earnings growth has turned negative for the first half of the year and remains barely in the positive territory in the back half.

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                  Q1 Earnings Scorecard - The Dollar Impact

                  Small-cap stocks do have an advantage in limited exposure to the strong U.S. dollar.

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                    Q1 Earnings Scorecard - S&P 500 vs. Russell 2000

                    The picture emerging from the Q1 earning season is one of widespread weakness.