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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

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Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

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Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Kevin Cook headshot

Bear of the Day: Skyworks Solutions (SWKS)

by Kevin Cook

As we contemplate "peak iPhone" demand, analysts continue to knock estimates down for this key supplier

    David Bartosiak headshot

    Bull of the Day: Euronet (EEFT)

    by David Bartosiak

    This growing money network is expanding rapidly

      Sheraz Mian headshot

      What Will the Q3 Earnings Season Bring?

      by Sheraz Mian

      The expectation is that the worst is behind us now, with the earnings picture expected to improve in the coming periods.

        Sheraz Mian headshot

        Q2 Earnings: Modest Improvement Continues

        by Sheraz Mian

        Actual Q2 results are turning out to be less bad relative to expectations.

          Sheraz Mian headshot

          Is Earnings Recession Coming to an End?

          by Sheraz Mian

          Many see this earnings season as an inflection point.

            Sheraz Mian headshot

            Earnings Growth to Stay Positive in Q4

            by Sheraz Mian

            The positive earnings growth from the Q3 earnings season is expected to continue in the current period as well.

              Madeleine Johnson headshot

              Apple's 2016 Black Friday Sale is First in Years

              by Madeleine Johnson

              "Our one-day shopping event will be here before you know it," says Apple in their Black Friday ad campaign.

                Sweta Killa headshot

                Big Day for Retailers: 5 ETFs to Shop for Black Friday

                by Sweta Killa

                About 74% Americans are planning to shop on Black Friday with most of the shopping expected to come from millennials.

                  Sanghamitra Saha headshot

                  What Tech Crash? These ETFs are Still Top Picks

                  by Sanghamitra Saha

                  These top-ranked tech ETFs should stand tall amid Trump-related worries over the broader tech sector.

                    Ryan McQueeney headshot

                    Future Uncertain For Samsung (SSNLF) As Company Considers Split

                    by Ryan McQueeney

                    Shares of Korean electronics manufacturer Samsung (SSNLF) fell more than 12.2% Tuesday after the company announced that it will consider possible changes to its corporate structure, including possibly splitting the company, following a series of adviser reviews.