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MediaAlpha (MAX)

(Delayed Data from NYSE)

$12.85 USD

12.85
851,065

+0.05 (0.39%)

Updated Aug 25, 2026 04:00 PM ET

After-Market: $12.86 +0.01 (0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.80%
2Buy18.13%
3Hold10.19%
4Sell5.73%
5Strong Sell3.17%
S&P50011.53%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

NA Value NA Growth NA Momentum NA VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Technology Services

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Arghyadeep Bose headshot

Outbrain Stock Skyrockets 63% in a Year: How Should Investors Play It?

by Arghyadeep Bose

Given the surge in OB's share price, we analyze its current position to find out whether investors should play it or let it go.

Zacks Equity Research

Wall Street Analysts Predict a 104.48% Upside in MediaAlpha (MAX): Here's What You Should Know

by Zacks Equity Research

The consensus price target hints at a 104.5% upside potential for MediaAlpha (MAX). While empirical research shows that this sought-after metric is hardly effective, an upward trend in earnings estimate revisions could mean that the stock will witness an upside in the near term.

Arghyadeep Bose headshot

Xperi Stock Rises 25% in 6 Months: What Should Investors Do?

by Arghyadeep Bose

Given the recent surge in XPER shares, we analyze its current position to determine whether investors should buy, hold or sell it.

Zacks Equity Research

MediaAlpha (MAX) Upgraded to Strong Buy: Here's What You Should Know

by Zacks Equity Research

MediaAlpha (MAX) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Equity Research

New Strong Buy Stocks for December 16th

by Zacks Equity Research

ZIM, MAX, DXPE, GGAL and APH have been added to the Zacks Rank #1 (Strong Buy) List on December 16, 2024.

Zacks Equity Research

The Zacks Analyst Blog Rayonier Advanced Materials, Private Bancorp of America, MediaAlpha, Townsquare Media and Lands' End

by Zacks Equity Research

Rayonier Advanced Materials, Private Bancorp of America, MediaAlpha, Townsquare Media and Lands' End are included in this Analyst Blog.

Nalak Das headshot

Small Business Optimization Index Breaks Out in November: 5 Top Picks

by Nalak Das

These five small-cap stocks have strong growth potential for 2025. These are: RYAM, PBAM, MAX, TSQ, LE.

Zacks Equity Research

The Zacks Analyst Blog MediaAlpha, Braze, Byrna Technologies, The Real Brokerage and Klaviyo

by Zacks Equity Research

MediaAlpha, Braze, Byrna Technologies, The Real Brokerage and Klaviyo are included in this Analyst Blog.

Nalak Das headshot

5 Mid and Small Tech Services Stocks to Buy Amid Huge Short-Term Upside

by Nalak Das

We have narrowed our search to five small and mid-cap technology services stocks with huge short-term upside price potential. These are: MAX, BRZE, BYRN, REAX, KVYO.

Nalak Das headshot

Trump's Win and Rate Cut to Benefit Small Businesses: 5 Top Picks

by Nalak Das

Trump's win and rate cut should benefit small businesses to a good extent. Five small-cap stocks to buy are: PBAM, MAX, TCMD, TZOO, SABK.