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MediaAlpha (MAX)

(Delayed Data from NYSE)

$12.85 USD

12.85
851,065

+0.05 (0.39%)

Updated Aug 25, 2026 04:00 PM ET

After-Market: $12.86 +0.01 (0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.80%
2Buy18.13%
3Hold10.19%
4Sell5.73%
5Strong Sell3.17%
S&P50011.53%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

NA Value NA Growth NA Momentum NA VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (166 out of 246)

Industry: Technology Services

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Brian Bolan headshot

Bull Of The Day:MediaAlpha (MAX)

by Brian Bolan

After a solid earnings beat this company just completed an offering of 6.6M shares and is now ready to return to recent highs.

Zacks Equity Research

MediaAlpha and ArcBest have been highlighted as Zacks Bull and Bear of the Day

by Zacks Equity Research

MediaAlpha and ArcBest have been highlighted as Zacks Bull and Bear of the Day.

Zacks Equity Research

MediaAlpha, Inc. (MAX) Advances But Underperforms Market: Key Facts

by Zacks Equity Research

In the latest trading session, MediaAlpha, Inc. (MAX) closed at $19.11, marking a +0.37% move from the previous day.

Abhinab Dasgupta headshot

Take the Zacks Approach to Beat the Market: Virtu, Coinbase, General Mills in Focus

by Abhinab Dasgupta

Our time-tested methodologies were at work to help investors navigate the market well last week. Here are some of our key performance data from the past three months.

Abhinab Dasgupta headshot

Beat the Market the Zacks Way: MediaAlpha, NVIDIA, Walmart in Focus

by Abhinab Dasgupta

Last week, our time-tested methodologies served investors well in navigating the market. Check out some of our achievements from the past three months.

Zacks Equity Research

MediaAlpha (MAX) Surges 6.9%: Is This an Indication of Further Gains?

by Zacks Equity Research

MediaAlpha (MAX) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

Zacks Equity Research

Are Business Services Stocks Lagging AdTheorent (ADTH) This Year?

by Zacks Equity Research

Here is how AdTheorent Holding Company, Inc. (ADTH) and MediaAlpha, Inc. (MAX) have performed compared to their sector so far this year.

Zacks Equity Research

Is ICF International (ICFI) Outperforming Other Business Services Stocks This Year?

by Zacks Equity Research

Here is how ICF International (ICFI) and MediaAlpha, Inc. (MAX) have performed compared to their sector so far this year.

Zacks Equity Research

What Makes MediaAlpha, Inc. (MAX) a Strong Momentum Stock: Buy Now?

by Zacks Equity Research

Does MediaAlpha, Inc. (MAX) have what it takes to be a top stock pick for momentum investors? Let's find out.

Zacks Equity Research

MediaAlpha, Inc. (MAX) Reports Q4 Loss, Tops Revenue Estimates

by Zacks Equity Research

MediaAlpha, Inc. (MAX) delivered earnings and revenue surprises of 76.19% and 5.22%, respectively, for the quarter ended December 2023. Do the numbers hold clues to what lies ahead for the stock?