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Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Aniruddha Ganguly headshot

Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?

by Aniruddha Ganguly

AAPL's Sept. 9 event may unveil a slimmer iPhone Air, Watch and AirPod models, plus iOS 26 with Apple Intelligence upgrades.

Zacks Equity Research

Stock Market News for Sep 4, 2025

by Zacks Equity Research

U.S. stock markets closed mixed on Wednesday after a choppy session.

Mark Vickery headshot

Tech Ruling, Q2 Earnings Help Boost Hump Day Market

by Mark Vickery

The favorable ruling for Alphabet yesterday buoyed the Nasdaq today; Q2 results came in late for Salesforce, American Eagle.

Zacks Equity Research

Nasdaq Lifts Pre-Markets in Green

by Zacks Equity Research

Nasdaq Lifts Pre-Markets in Green.

Mark Vickery headshot

Pre-Markets Up for Nasdaq, JOLTS Data After the Bell

by Mark Vickery

Alphabet gets a favorable ruling, Macy's beats in Q2, and JOLTS numbers are expected to reach 7.4M.

Zacks Equity Research

If You Invested $1000 in Apple 10 Years Ago, This Is How Much You'd Have Now

by Zacks Equity Research

Why investing for the long run, especially if you buy certain popular stocks, could reap huge rewards.

Aniruddha Ganguly headshot

Apple's Expanding Game Content to Aid Services Growth: What's Ahead?

by Aniruddha Ganguly

AAPL expands Arcade with new titles and a growing game hub as its Services revenues climb 13.3% in Q3 2025.

Aniruddha Ganguly headshot

GOOGL Services Benefits From New AI-Powered Features: What's Ahead?

by Aniruddha Ganguly

Alphabet's Google Services revenues surge on AI-driven Search, YouTube and Gemini innovations despite stiff competition.

Zacks Equity Research

Roku's Devices Segment Under Pressure: A Temporary Setback or Trend?

by Zacks Equity Research

ROKU faces revenue decline in the Devices segment but leans on innovation, a flat 2025 outlook and a strong U.S. CTV share to fuel growth.

Zacks Equity Research

Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know

by Zacks Equity Research

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.