Back to top
more

Apple (AAPL)

(Delayed Data from NSDQ)

$298.01 USD

298.01
85,936,843

+2.06 (0.70%)

Updated Jun 18, 2026 04:00 PM ET

After-Market: $297.12 -0.89 (-0.30%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.00%
2Buy18.14%
3Hold10.18%
4Sell5.72%
5Strong Sell3.11%
S&P50011.49%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

2-Buy of 5   2      

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 8% (19 out of 247)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Build-A-Bear and CaliberCos have been highlighted as Zacks Bull and Bear of the Day

by Zacks Equity Research

Build-A-Bear earns Bull of the Day honors on strong earnings momentum, while CaliberCos struggles as the latest Bear pick.

Zacks Equity Research

The Zacks Analyst Blog Highlights Adobe, Microsoft, Alphabet and Apple

by Zacks Equity Research

Adobe reports earnings today, but with AI competition heating up and shares lagging big tech peers like Microsoft, Alphabet, and Apple, should investors buy, sell, or hold?

Andrew Rocco headshot

HOOD & OPEN: Two Companies Disrupting Their Industry

by Andrew Rocco

Capitalism, for all its imperfections, has proven to be an engine of innovation, prosperity, and disruption. As investors, our role is to identify these disruptors. Companies like Robinhood and OpenDoor challenge the status quo.

Aniruddha Ganguly headshot

Can Apple's Latest iPhones and iPhone Air Improve Competitive Prowess?

by Aniruddha Ganguly

AAPL unveils iPhone 17 lineup and its thinnest iPhone Air yet, aiming to lift sales amid rising global smartphone competition.

Madhurima Das headshot

Is MP Stock a Buy, Hold, or Sell After Its 146.3% Three-Month Rally?

by Madhurima Das

MP surges 146% in three months on Apple deal, DoD partnership and strong Q2 output, signaling rare earth momentum.

Aniruddha Ganguly headshot

Buy, Sell or Hold Adobe Stock? Key Tips Ahead of Q3 Earnings

by Aniruddha Ganguly

ADBE projects strong fiscal Q3 revenue and earnings growth, but stiff AI competition and weak stock performance weigh on prospects.

Zacks Equity Research

The Zacks Analyst Blog Highlights Nebius, Microsoft, UnitedHealth, Apple and Oracle

by Zacks Equity Research

Nebius, Microsoft, UnitedHealth, Apple, and Oracle drive market buzz as AI deals, Medicare gains, and cloud growth shake up stocks.

Zacks Equity Research

Company News for Sep 10, 2025

by Zacks Equity Research

Companies in The News Are: JPM, CNM, AAPL, CASY

Sanghamitra Saha headshot

Apple Falls After iPhone 17 Launch: What Lies Ahead for ETFs?

by Sanghamitra Saha

Apple's muted iPhone 17 launch weighs on shares, but ETFs like IYW, FTEC, TOPT, XLK and VGT offer diversified exposure.

Mark Vickery headshot

Oracle Misses in Q3, Gains +22% - Plus Jobs Revisions & More

by Mark Vickery

While Oracle missed on Q3 revenues it grew +55% in Cloud Infrastructure year over year.