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At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1988 it has more than doubled the S&P 500 with an average gain of +24.00% per year. These returns cover a period from January 1, 1988 through May 4, 2026. Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations. Zacks Ranks stocks can, and often do, change throughout the month. Certain Zacks Rank stocks for which no month-end price was available, pricing information was not collected, or for certain other reasons have been excluded from these return calculations. Zacks may license the Zacks Mutual Fund rating provided herein to third parties, including but not limited to the issuer.
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Zacks News
Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.
Apple (AAPL) Stock Drops Despite Market Gains: Important Facts to Note
by Zacks Equity Research
The latest trading day saw Apple (AAPL) settling at $234.35, representing a -1.48% change from its previous close.
Small Business Index Ticks in Higher
by Zacks Equity Research
Small Business Index Ticks in Higher.
Small Biz Positive, New Jobs Revisions & Oracle Earnings On Deck
by Mark Vickery
As we look forward to the unveiling of the iPhone 17, we also keep an eye out for year-long jobs revisions from the BLS.
Can Musk's $1T Pay Package Keep Tesla on the Fast Track?
by Rimmi Singhi
Tesla unveils a record-breaking pay package of nearly $1T for Musk, tied to bold growth targets in AI, AVs, and robotics.
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
by Zacks Equity Research
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?
by Aniruddha Ganguly
Alphabet jumps as U.S. judge blocks harsh DOJ remedies, while AI-driven Search growth fuels investor optimism.
The Zacks Analyst Blog Highlights Apple, Novartis, Charles Schwab, Community Bancorp and Optex Systems
by Zacks Equity Research
Zacks spotlights Apple, Novartis, Charles Schwab, Community Bancorp, and Optex Systems as key movers, with microcap standouts delivering outsized gains.
The Zacks Analyst Blog Highlights Apple, Amazon, Microsoft and Alphabet
by Zacks Equity Research
Apple gears up for its Sept. 9 event with new devices and AI features, but stretched valuation keeps AAPL at a Hold versus Microsoft, Alphabet, and Amazon.
Top Stock Reports for Apple, Novartis & Charles Schwab
by Mark Vickery
Apple grows Services to 1B+ paid subscribers, while Novartis lifts guidance and Schwab rides higher rates to asset gains.
Should You Bet on Apple-Heavy ETFs Now?
by Yashwardhan Jain
Apple gains momentum as iPhone 17 Air launch nears and a Google court ruling secures billions in annual payments.